Transform your blonde from brassy to cool blonde!

This daily purple shampoo with crushed violet pigment, gradually neutralises unwanted yellow tones without over-toning to restore bright blonde between salon visits. Safe for use on natural and colour-treated blonde. Peroxide-free and ammonia-free formula.

How to use: massage shampoo into wet hair, lather and leave on the hair for one minute. Rinse well and follow with Violet Crush Purple Conditioner for blondes. Safe to use as a daily shampoo to fend off brassy tones. Best used with Violet Crush Purple Conditioner.